I recently purchased some new toys for making: a stack cutter and a wire binding machine.  They are amazing and wonderful and it’s amazing how much time I can spend cutting things and then putting them back together with wire.  This weekend I made several little notebooks out of vintage playing cards, and a handful of lovey photo album/scrapbooks for Valentine’s Day.  The notebooks are in the shop now, and are so gosh darn cute that I want to use them myself. Later this week the Valentine’s Day books will be added to the shop, along with a handful of bow ties. 

It’s been nice keeping my hands busy while my mind has been flooded with design and presentation issues for my shop and my items.  I am endlessly focused on branding and efficiency and orginality- and it can distract me from actually making things.  Business cards, thanks you’s, shipping items, and the like are monumental in my mind.  I know what it is that I want to convey but it’s hard to put that into a logo, or channel it into a color.  I think being an artist makes design tasks less intimidating, but more insurmountable.  Options…there are endless options.  =)

xoxox
elle

Tags:   business · craft · etsy · xoelleNo Comments